Colonel Phillips, leader of South Bend’s Salvation Army chose us to help with their fundraising efforts. The goal? Use a community matching fund to secure $10 million for the Ray and Joan Kroc Corps Community Center. Our promotional campaigns helped garner the attention and monies needed for this city revitalization project. If only Mr. Kroc would have discovered Fish Marketing back in the day, perhaps we could have helped put McDonald’s on the map as well?