FDC and 3M films.
One of the largest Authorized Master Distributors and Preferred Converter of 3M materials in the USA, FDC Graphic Films hired Fish to make them heros in their highly competitive marketplace. Personal service was a key differentiator, and thus was born the idea of creating superhero characters of FDC’s staff. They always save the day and look less corporate and stuffy while doing it. B2B marketing is full of boring, lifeless communication. FDC stands out thanks to their willingness to zig when everyone else zags. Nothing funny about that.