KMC Controls - Ad Campaign

Who’s KMC? That’s what everyone wanted to know. They’d been competing against names like Honeywell, Johnson Controls and Siemens in the HVAC controls business for 30 years, and no one recognized their name. We were asked to help put them on the map. After months of market analysis, we proposed an ad campaign that was, let’s say, unconventional. After the first year, one publication’s reader survey said KMC’s name recognition almost doubled. Funny thing is, KMC had been advertising in the same magazine the year before we were hired.