Crown Audio - Ad Campaign

Crown is the music industry’s leader in professional amplifiers. In a given year, up to eight of the world’s top 10 touring acts use Crown products. Problem was, their marketshare kept slipping among the average buyer. We discovered that Crown’s reputation was solid, but their image was outdated. This old, conservative company was losing its appeal to the MTV generation. Enter Fish Marketing. We introduced a new amp at their largest national trade show—supported by magazine ads, show booth graphics, mailers and more—by featuring what we called the “flasher” campaign. That was over two years ago and the industry’s still buzzing about it. We got a lot of high-fives.