Century Truck Caps - Point of Purchase

Century’s countertop point of sale literature racks needed an overhaul. Next to a Confederate flag and gun rack, what better way to get a pickup man’s attention than a personalized license plate? We created a 3D license plate cover for their brochure and POP. Demographically-correct messages like “a good cap is man’s next best friend” and high-impact visuals also helped get Century noticed. It worked. Now their sales are truckin’!